AI content · built for local businesses
AI-powered content systems for local businesses. Built to book jobs, not just fill feeds.
One intake form. Four minutes. A full month of publish-ready posts, captions, Reels scripts, and ad strategy — engineered around how your customers actually search and book.
Currently onboarding the first 10 founding clients · rate locked 12mo
This week · auto-generated
Ironclad HVAC · Phoenix
- MONEducational carouselInstagram
- TUE'Why July matters' postFacebook
- WEDBehind-the-scenes reelInstagram
- THUFirst-time offer promoInstagram
- FRIFAQ single imageFacebook
- SATCommunity carouselInstagram
Who it's for
We work in two lanes.
Lane 1 · Trade
Owner-operated trades
HVAC, plumbing, roofing, pest control, garage door, tree service, mobile mechanics, locksmiths, electricians, and adjacent home services. Doing $300K–$2M/yr with 1–10 employees.
Lane 2 · Premium
Boutique premium local
Boutique med spas, wellness studios, salons, DTC brands, and specialty retail. Doing $500K–$3M+/yr with owner-operator DNA and premium brand standards.
How it works
Four steps. Nine minutes of your time.
You tell us about your business
One intake form. 15 questions. Voice, audience, offer, brand color, monthly goal. That's the last thing you have to do this month.
Our system builds your month
Behind the scenes, our engine drafts 30 posts, Reels scripts, captions, and a paid-ad strategy — vertical-aware, seasonally correct, on-brand.
You get your full playbook
A branded PDF with the full 30-day calendar, ready-to-publish captions, Reels shot lists, ad targeting, and monthly KPIs. Hand it to your team, VA, or scheduler.
Publish. Rinse. Repeat monthly.
New playbook every 30 days. Content system stays fresh, seasonal, and tied to your actual business goals — not vanity metrics.
Sample playbooks
See exactly what you'll get.
Two composite samples — one from each lane — produced live through the actual pipeline. This is what shows up in your inbox on delivery day.
Monthly Content Playbook
Ironclad HVAC
Phoenix, AZ
8 employees · $1.4M/yr · Home services
- 30-day content calendar
- 16 Instagram posts + 8 Facebook
- 6 Reels scripts with shot lists
- Meta + Google Ads strategy
- Local SEO keyword targets
Monthly Content Playbook
Bloom Skin Studio
Scottsdale, AZ
Boutique med spa · Nurse practitioner-owned
- 30-day content calendar
- 22 Instagram posts + 8 Facebook
- 3 premium Reels scripts
- Brand voice + vocabulary guide
- $299 first-time offer strategy
The 3-minute demo
Watch a full month get produced in real time.
Screen-recorded, unedited. From intake form to delivered PDF — under four minutes on the clock.
Demo recording in production
Available shortly · check back
Pricing
Priced against the outcome, not the hours.
Every plan includes a full 30-day playbook. Cancel any time after month one — no annual contracts, no cancellation fees.
Starter
Consistency, not scale
- 8 posts / month
- Facebook + Google Business Profile
- Monthly content calendar
- Basic performance snapshot
- Email support
Core
The default sell
- 16 posts / month
- Instagram + Facebook + Google Business
- CTA strategy mapped to bookings
- Monthly strategy call
- Full performance report
- 30-day pipeline guarantee
Premium
Scale + paid ad creative
- 24+ posts / month + ad creative
- All platforms + TikTok / YT Shorts
- Weekly analytics check-in
- Competitor content monitoring
- 48hr priority turnaround
Custom to your practice
Premium engagements start at $1,997/mo
Every premium engagement is scoped in a 15-min call. We map the right tier — Essentials ($1,997), Signature ($2,997), or Concierge ($4,997) — to your goals, cadence, and brand standards.
All tiers include the 30-day engagement guarantee
Founding Clients · Limited
The first 10 clients lock in their rate for 12 months.
No price increases through 2027. No cancellation fees. You get the rate you started at, even after we raise for everyone else.
Who's behind Punchlist
I'm Demetri.
I built Punchlist after watching too many great local businesses get outposted by mediocre competitors — not because they were worse at the work, but because they didn't have time to run their social.
Punchlist is the system I wish existed for them. It's built for owner-operators who are excellent at their craft and have zero interest in learning Reels. My job is to make sure the content sounds like you and books work you actually want.
Based in Phoenix. Reachable at [email protected].
FAQ
Common questions.
Next step
Book a 15-min call. See what your first month would look like.
No pitch deck. We'll walk through a sample playbook in your vertical, scope pricing, and you decide.
Book the call →Or email [email protected]