Done-for-you content · premium local brands
Content, fully produced for you. Professionally edited. Built to book jobs, not just fill feeds.
A complete monthly content system — calendar, posts, captions, carousels, and professionally edited Reels. Want it shot on location? We place a vetted videographer in your market. You approve; we handle the rest.
Now accepting a limited number of new clients this quarter
A sample week · Ironclad HVAC
Ironclad HVAC · Phoenix
- MONEducational carouselInstagram
- TUE'Why July matters' postFacebook
- WEDEdited behind-the-scenes reelInstagram
- THUFirst-time offer promoInstagram
- FRIFAQ single imageFacebook
- SATCommunity carouselInstagram
Who it's for
We work in two lanes.
Lane 1 · Trade
Owner-operated trades
HVAC, plumbing, roofing, pest control, garage door, tree service, mobile mechanics, locksmiths, electricians, and adjacent home services — owner-operators who are great at the work and short on time for content.
Lane 2 · Premium
Boutique premium local
Boutique med spas, wellness studios, salons, DTC brands, and specialty retail — owner-operator brands with real standards and no time to run their content.
How it works
Four steps. Almost none of it is yours.
We learn your brand
A strategy call and a quick intake. We capture your voice, audience, offer, and goals — then running your content is off your plate for good.
We build your month
A full 30-day calendar: posts, captions, carousels, and Reel outlines — written and designed for your brand, mapped to booked outcomes, not vanity metrics.
We produce and edit
We professionally edit your Reels to hit the objective. Need footage? We place a vetted local videographer from our network in your market to shoot it.
You approve. We repeat.
You review, we deliver it publish-ready (or handle publishing for you), and a fresh, edited system lands every 30 days.
Why we're different
Anyone can generate a post. We produce a brand.
The difference between content that fills a feed and content that books clients is production — and that's the part a tool can't do for you.
01 · Professionally edited
Every Reel, cut to hit an objective.
Your Reels are edited by a professional — motion, pacing, and polish that make a premium brand look premium. Not a template, not a filter. Real editing, tied to a real goal: booked clients.
02 · Shot on location
A vetted videographer, placed in your market.
Want real footage of your space, your work, your results? We bring in a vetted videographer from our network to capture it, then edit what they shoot into your monthly content. Fully done for you.
Sample playbooks
See exactly what you'll get.
Two composite samples — one from each lane. This is what shows up in your inbox on delivery day: a full 30-day playbook, ready to hand to your team.
Monthly Content Playbook
Ironclad HVAC
Phoenix, AZ
8 employees · Home services
- 30-day content calendar
- 16 Instagram posts + 8 Facebook
- 6 professionally edited Reels
- Meta + Google Ads strategy
- Local SEO keyword targets
Monthly Content Playbook
Bloom Skin Studio
Scottsdale, AZ
Boutique med spa · Nurse practitioner-owned
- 30-day content calendar
- 22 Instagram posts + 8 Facebook
- 3 professionally edited Reels
- Brand voice + vocabulary guide
- First-time offer strategy
The finished product
See the finished work.
Not a template dump — real footage, real editing, cut to hit an objective. A full piece we produced for SaltFire Brewing Co.
SaltFire Brewing Co. · Food & Beverage · Full edit
What you get
One system. Fully produced for you.
Every engagement is a complete, done-for-you content operation — planned, written, designed, professionally edited, and optionally shot on location. You stay in your zone of genius; we produce the rest.
- A full 30-day content calendar, mapped to your goals
- Posts, captions, and carousels — written and designed for your brand
- Reel outlines and shot lists, ready to film
- Professionally edited Reels, cut to hit your objective
- Optional on-location capture — a vetted videographer placed in your market
- One-on-one strategy and coaching calls
- A booking-first strategy — every post has a job
- Full implementation, ad creative, and priority turnaround
See it built for your brand.
A quick call, a sample in your vertical, and your first month mapped out.
Backed by a 30-day guarantee · no long-term contract · cancel anytime
Limited Spots
A few clients at a time — by design.
So every brand gets real attention, I keep the roster small. Get in early and you get priority onboarding, first pick of my calendar, and my personal hands on every edit.
Who's behind Punchlist
I'm Demetri.
I built Punchlist after watching too many great local businesses get outposted by mediocre competitors — not because they were worse at the work, but because they didn't have the time, or the production chops, to run their content.
I've spent years as a professional video editor and filmmaker. Punchlist is that craft, systemized: real strategy, real editing, and a network of vetted videographers — so your brand online finally looks as good as the work you do in person.
Based in Phoenix. Reachable at hello@getpunchlist.co.
FAQ
Common questions.
Next step
Book a 15-min call. See what your first month would look like.
No pitch deck. We'll walk through a real, edited sample in your vertical and map out your first month.
Book the call →Or email hello@getpunchlist.co